Sometimes, I’m tempted to envy writer-me.
Writer-me doesn’t worry about social media platforms or search engine optimization or A/B testing. Writer-me doesn’t worry about Amazon algorithms or Facebook ad buys or email subscribers. Writer-me just worries about plot lines and character motivations and conflict in every scene and hitting those keys one after another, hoping and praying the frenzied images and thoughts in her mind translate even fractionally into something coherent that will entertain and engage complete strangers who will fork over their hard-earned money in order to spend a few hours of their busy lives with the twisted creations of her imagination…
On second thought, writer-me has plenty of worries.
Which is probably a good reason for writer-me to give up the reins to author-me when it comes to marketing.
Whether or not you’re published right now, if you hope/plan to publish your books or publish more books, author-you is a great asset. This is the part of your brain that takes writer-you’s work and makes sure it finds its readers. I like to think of writer-us as inward-focussed—the part of us driven to spin stories from what amounts to nothing more than firing neurons. That means that author-us has to take care of focussing outward, on our readers and how to entice them to commit time and money to our books.
Sounds simple, doesn’t it?
I think it can be, once we build a proper framework for approaching marketing. Like a musician’s instruction to ‘return to note,’ if author-us lays the groundwork, we’ll always have a place to start when considering where next to aim our marketing efforts. And the best part is that we have the power to make it simple—simple and fun.
S.G. Wong is the Arthur Ellis Awards finalist, Whistler Independent Book Awards nominee, and indie author who writes the Lola Starke series and Crescent City short stories: hard-boiled detective tales set in an alternate-history 1930s-era “Chinese L.A.” replete with ghosts and magic. As an acclaimed moderator and creator, she presents on panels and workshops in venues ranging from ChiSeries Winnipeg to Bouchercon 2017 to Ignite Change Global Gathering for Human Rights. She is based in Edmonton, Alberta, where she can often be found staring out the window in between frenzied bouts of typing.