Sometimes, I’m tempted to envy writer-me.
Writer-me doesn’t worry about social media platforms or search engine optimization or A/B testing. Writer-me doesn’t worry about Amazon algorithms or Facebook ad buys or email subscribers. Writer-me just worries about plot lines and character motivations and conflict in every scene and hitting those keys one after another, hoping and praying the frenzied images and thoughts in her mind translate even fractionally into something coherent that will entertain and engage complete strangers who will fork over their hard-earned money in order to spend a few hours of their busy lives with the twisted creations of her imagination…
On second thought, writer-me has plenty of worries.
Which is probably a good reason for writer-me to give up the reins to author-me when it comes to marketing.
Whether or not you’re published right now, if you hope/plan to publish your books or publish more books, author-you is a great asset. This is the part of your brain that takes writer-you’s work and makes sure it finds its readers. I like to think of writer-us as inward-focussed—the part of us driven to spin stories from what amounts to nothing more than firing neurons. That means that author-us has to take care of focussing outward, on our readers and how to entice them to commit time and money to our books.
Sounds simple, doesn’t it?
I think it can be, once we build a proper framework for approaching marketing. Like a musician’s instruction to ‘return to note,’ if author-us lays the groundwork, we’ll always have a place to start when considering where next to aim our marketing efforts. And the best part is that we have the power to make it simple—simple and fun.
S.G. Wong is the Arthur Ellis Awards finalist, Whistler Independent Book Awards nominee, and indie author who writes the Lola Starke series and Crescent City short stories: hard-boiled detective tales set in an alternate-history 1930s-era “Chinese L.A.” replete with ghosts and magic. As an acclaimed moderator and creator, she presents on panels and workshops in venues ranging from ChiSeries Winnipeg to Bouchercon 2017 to Ignite Change Global Gathering for Human Rights. She is based in Edmonton, Alberta, where she can often be found staring out the window in between frenzied bouts of typing.
Mystery fiction, with all the requirements and conventions of the genre, leaves quite a bit of room open to writers to examine the social and political overtones of a time or place. Many otherwise marginalized people or ideas find their way into detective fiction long before they reach the pages of mainstream novels. Perhaps, because the mechanics of the genre are so fixed in terms of plot (murder, puzzle, sleuth, clues, suspects, villain, solution), mystery writers use the descriptive details of the world or time around the plot to really make their individual mark. When creating a fictional world, even if it’s a fictional overlay of a very real world – like the Edmonton of my amateur sleuth Randy Craig – the dedication to detail is both what makes it come alive for readers and what makes the task of writing it the most satisfying.
Of course, when I say detail, I am not talking about overloading your manuscript with page after page of description, listing every book on a suspect’s bookshelf, or every dessert on the restaurant’s menu, offering every historical fact you have unearthed in your research. Unless you are creating a character with a troubling level of awareness of the world around them, too much detail can actually dull the reader’s senses to the world they are being shown. The trick is to know which detail to linger on, which flower to paint in lovingly while smudging the rest in as only a swirl of colour.
When it comes to populating your fictional world, the same holds true. As your character walks down the street, not everyone catches her eye, and gender or ethnicity is not always what she reflects on. However, if her attention does snag on something, this is a writer’s perfect opportunity to dive into enough detail to bring the scene to life and add to your character’s complexity or backstory.
Do the pasty white arms of the fellow drumming outside the concert venue match the plastic buckets that he’s wailing on, leading her to wonder if he only comes out at night, and lives underground during the day, perhaps close to the subway, where the thrumbling of the train would soothe his rhythmic soul? That might be a useful way to provide a sense of what sort of person busks for change on the streets of your fictional city while showing the capacity for your protagonist to extrapolate and imagine.
On the other hand, if you are describing a panhandler or dissolute person, is there any reason to note their ethnicity? Surely how they are dressed, what they say, or whether they look you in the eye with the rolling gaze of a skittish racehorse when they speak to you are all far more interesting aspects for sketching in their character. Leaving racial traits blank in this case can open the door of possibility to your reader that they themselves may be only one or two paycheques from this character themselves.
If your protagonist needs to visit a banker, or a lawyer, or some other person in a position of power or authority, why not make them female? Why not make them people of colour? Why not make them openly gay? All of these characters showed up as the main characters in detective fiction long before they populated mainstream novels. Without being heavy-handed about it, you can find all sorts of places to work against stereotype and move your world forward to a more egalitarian playing field. The great usefulness of literature is to show people what is possible. Without example, no one realizes they too can be part of the picture. It took a book set in Edmonton to let me even dream that I too could really become a writer.
Part of our job as writers is to present a recognizable world to our readers, one they can believe in so that they can easily suspend disbelief and enjoy the story we are spinning. Another part of our job is to show them a world of possibilities – to present them with distinct people in clearly defined worlds who could be mingling and connecting and supporting each other in a civilized and temperate society. Except, of course, for that pesky murderer.
Janice MacDonald is the creator of the Randy Craig Mysteries, the first detective series set in Edmonton, Alberta. Her reluctant heroine was born as Janice was working on her MA thesis titled “Parody and Detective Fiction.” Janice’s career has been one of writing and reading – and lecturing about both. She has been a book reviewer, university lecturer, radio interviewer and editor, as well as writing 12 books, numerous short stories and articles, several plays and the songs for two musicals.
When I am asked to attend writers festivals, one of the things I love doing are the blue pencil editing sessions. I’ve been doing this all long enough and from such different angles, that sometimes sitting there, across from a new writer, I feel like a fortune teller. A few pages of any manuscript and I am forming opinions: on how to make it better. On how to mold it. On how to sell it. On who to sell it to.
And so, in this fortune teller mode, I opine and have watched while fledgling authors look at me with their jaws shaped into an “O” that looks something like amazement. It’s a fun feeling, being able to share my accumulated knowledge, but it’s not amazing. I’ve just been driving this highway a lot and for a really long time and I care about it all a great deal.
My first book was published in 1994. It was non-fiction, and I had been a journalist and sometimes an editor for many years before that. By now, I am the author or co-author of 15 books. I have professionally edited for individuals and for publishing houses. I have been the publisher and editor-in-chief of a respected book publishing house. I have taught writing and publishing at the college level, as well as others. I have been the editor of an online magazine about books almost (it feels) since the dawn of the Internet. I am passionate about books, how they are created, made and marketed and, on this highway, I’ve learned a thing or two. I have a lot of information to share. I know that in the allotted hour at the Sisters in Crime Summer Retreat, we won’t have time to cover even the beginning of everything, but we’ll take a run at it together. Bring your questions.
Linda L. Richards is the award-winning author of 15 books, a highly sought after professional editor, and the former Publisher and Editor-in-Chief of Self-Counsel Press. She has also taught writing and publishing at the college level.
Sisters in Crime was originally created in 1987 as a safe and supportive community for women crime writers, when such women’s works were rarely seen face-out on mystery bookshelves, let alone on bestsellers and awards lists. Fast forward 30 years and many wonderful changes have happened in the publishing industry—while many issues have also remained stubbornly unresolved.
One thing SinC has always stood for is inclusion. That’s often a lot easier said than done for Canada West, a chapter that spans four western provinces and two northern territories. While online technologies are integral to connecting members, the sheer vastness of our chapter’s territory makes in-person meetings a definite challenge.
So it’s easy to imagine the excitement of the chapter Executive when the idea of a live retreat first came up. Though the planning committee volunteers were naturally star-struck at the possibility of meeting and learning from Laurie R. King, an incredibly successful SinC sibling (multiple New York Times bestseller, anyone?), they were just as jazzed about the potential of creating a true community builder.
The Summer Writers Retreat is about supporting and encouraging writers of all genres and experience with a day of professional development and opportunities for new friendships and career connections. (Sprinkling in a few fun events can’t hurt, either.) The retreat is meant to give like-minded people a place to “geek out” on writing craft topics and industry tips and then, to take home things to try within a cloud of happy feelings of camaraderie and community.
The publishing industry has certainly changed since 1987, but our commitment to inclusion and uplifting one another remains as strong as ever.
When I sat down in 1987 and wrote the opening line of The Beekeeper’s Apprentice, what did I—an at-home, 35 year-old mother of young children—imagine would happen?
I was fifteen when I first met Sherlock Holmes, fifteen years old with my nose in a book as I walked the Sussex Downs, and nearly stepped on him.
Did I have the faintest glimmer of an imagination that, three decades later, I would be thinking about my sixteenth novel in the series? Would my wildest dreams have known that most of those would be New York Times bestsellers? Or that people—readers, other writers—might regard me as any kind of an expert on…well, anything, really?
Nope. At the time I sat down and wrote those words, I knew nothing about the early 20th century, or about southern England. I knew less than nothing about Sherlock Holmes. At the time, I wanted to tell a coming-of-age story about a young woman with a mind like that of The Great Detective.
But once your character has come of age—which happens for Mary Russell in the second book, when she turns 21 and has to decide which path her life will follow—then what?
A series is faced with that same decision. Do I write characters who are fixed, in personality if not in time, and give them adventures that can be read in any order? Or do I let each episode shape those characters, giving the series an overall narrative arc?
When I began the Russell “memoirs” (they’re written in first person) I was not terribly interested in Sherlock Holmes. As a supporting actor, as the pattern on which Russell’s mind was formed, Holmes was both fun and useful—if nothing else, contrasting a middle-aged Victorian male to a young 20th century feminist offered me a near endless source of conflict and snappy dialogue.
But one of the intriguing things about the Conan Doyle detective is how somehow, despite his façade of being a cold and unresponsive thinking machine, we feel that Holmes is driven by very human impulses—a passion for justice, a deep need to set things right. As John D. MacDonald put it (in the 1984 edition of Mystery Writing Handbook):
We remember Holmes as a man who, primarily, was troubled in spirit, was obsessed with the sense of evil, whose arrogance was defensive.
In other words: anything but coldly inhuman.
The awareness of that side of the man gradually permeated my own version of him, and made possible a series of 16 books that still interest their writer (and, one gathers, their readers). Around the fourth or fifth book, I started to become interested in Holmes as a character, rather than as a foil for Mary Russell. How would the devastation of the Great War have affected him, I wondered? What about the man in 1915, as opposed to 1880, opened him up to taking an apprentice—and a female one at that? And how would that apprentice-turned-partner have challenged him, as clearly Dr. Watson had not?
How would both of these extraordinary characters have changed, over time?
And with that, the Russell & Holmes series developed a narrative arc, about something larger than the adventures of two phenomenal minds.
Laurie R. King is the New York Times bestselling author of 27 novels and other works, including the Mary Russell-Sherlock Holmes stories (from The Beekeeper’s Apprentice, named one of the 20th century’s best crime novels by the IMBA, to 2018’s Island of the Mad). She has won an alphabet of prizes from Agatha to Wolfe, been chosen as guest of honor at several crime conventions, and is probably the only writer to have both an Edgar and an honorary doctorate in theology. She was inducted into the Baker Street Irregulars in 2010, as “The Red Circle.”