Sometimes, I’m tempted to envy writer-me.
Writer-me doesn’t worry about social media platforms or search engine optimization or A/B testing. Writer-me doesn’t worry about Amazon algorithms or Facebook ad buys or email subscribers. Writer-me just worries about plot lines and character motivations and conflict in every scene and hitting those keys one after another, hoping and praying the frenzied images and thoughts in her mind translate even fractionally into something coherent that will entertain and engage complete strangers who will fork over their hard-earned money in order to spend a few hours of their busy lives with the twisted creations of her imagination…
On second thought, writer-me has plenty of worries.
Which is probably a good reason for writer-me to give up the reins to author-me when it comes to marketing.
Whether or not you’re published right now, if you hope/plan to publish your books or publish more books, author-you is a great asset. This is the part of your brain that takes writer-you’s work and makes sure it finds its readers. I like to think of writer-us as inward-focussed—the part of us driven to spin stories from what amounts to nothing more than firing neurons. That means that author-us has to take care of focussing outward, on our readers and how to entice them to commit time and money to our books.
Sounds simple, doesn’t it?
I think it can be, once we build a proper framework for approaching marketing. Like a musician’s instruction to ‘return to note,’ if author-us lays the groundwork, we’ll always have a place to start when considering where next to aim our marketing efforts. And the best part is that we have the power to make it simple—simple and fun.
S.G. Wong is the Arthur Ellis Awards finalist, Whistler Independent Book Awards nominee, and indie author who writes the Lola Starke series and Crescent City short stories: hard-boiled detective tales set in an alternate-history 1930s-era “Chinese L.A.” replete with ghosts and magic. As an acclaimed moderator and creator, she presents on panels and workshops in venues ranging from ChiSeries Winnipeg to Bouchercon 2017 to Ignite Change Global Gathering for Human Rights. She is based in Edmonton, Alberta, where she can often be found staring out the window in between frenzied bouts of typing.
Mystery fiction, with all the requirements and conventions of the genre, leaves quite a bit of room open to writers to examine the social and political overtones of a time or place. Many otherwise marginalized people or ideas find their way into detective fiction long before they reach the pages of mainstream novels. Perhaps, because the mechanics of the genre are so fixed in terms of plot (murder, puzzle, sleuth, clues, suspects, villain, solution), mystery writers use the descriptive details of the world or time around the plot to really make their individual mark. When creating a fictional world, even if it’s a fictional overlay of a very real world – like the Edmonton of my amateur sleuth Randy Craig – the dedication to detail is both what makes it come alive for readers and what makes the task of writing it the most satisfying.
Of course, when I say detail, I am not talking about overloading your manuscript with page after page of description, listing every book on a suspect’s bookshelf, or every dessert on the restaurant’s menu, offering every historical fact you have unearthed in your research. Unless you are creating a character with a troubling level of awareness of the world around them, too much detail can actually dull the reader’s senses to the world they are being shown. The trick is to know which detail to linger on, which flower to paint in lovingly while smudging the rest in as only a swirl of colour.
When it comes to populating your fictional world, the same holds true. As your character walks down the street, not everyone catches her eye, and gender or ethnicity is not always what she reflects on. However, if her attention does snag on something, this is a writer’s perfect opportunity to dive into enough detail to bring the scene to life and add to your character’s complexity or backstory.
Do the pasty white arms of the fellow drumming outside the concert venue match the plastic buckets that he’s wailing on, leading her to wonder if he only comes out at night, and lives underground during the day, perhaps close to the subway, where the thrumbling of the train would soothe his rhythmic soul? That might be a useful way to provide a sense of what sort of person busks for change on the streets of your fictional city while showing the capacity for your protagonist to extrapolate and imagine.
On the other hand, if you are describing a panhandler or dissolute person, is there any reason to note their ethnicity? Surely how they are dressed, what they say, or whether they look you in the eye with the rolling gaze of a skittish racehorse when they speak to you are all far more interesting aspects for sketching in their character. Leaving racial traits blank in this case can open the door of possibility to your reader that they themselves may be only one or two paycheques from this character themselves.
If your protagonist needs to visit a banker, or a lawyer, or some other person in a position of power or authority, why not make them female? Why not make them people of colour? Why not make them openly gay? All of these characters showed up as the main characters in detective fiction long before they populated mainstream novels. Without being heavy-handed about it, you can find all sorts of places to work against stereotype and move your world forward to a more egalitarian playing field. The great usefulness of literature is to show people what is possible. Without example, no one realizes they too can be part of the picture. It took a book set in Edmonton to let me even dream that I too could really become a writer.
Part of our job as writers is to present a recognizable world to our readers, one they can believe in so that they can easily suspend disbelief and enjoy the story we are spinning. Another part of our job is to show them a world of possibilities – to present them with distinct people in clearly defined worlds who could be mingling and connecting and supporting each other in a civilized and temperate society. Except, of course, for that pesky murderer.
Janice MacDonald is the creator of the Randy Craig Mysteries, the first detective series set in Edmonton, Alberta. Her reluctant heroine was born as Janice was working on her MA thesis titled “Parody and Detective Fiction.” Janice’s career has been one of writing and reading – and lecturing about both. She has been a book reviewer, university lecturer, radio interviewer and editor, as well as writing 12 books, numerous short stories and articles, several plays and the songs for two musicals.